Categories: Advertising, Branding, Commercial, David Katzenstein, From the Vault
CASE STUDIES: HP GLOBAL CAMPAIGN In 2002 Katzenstein was given the global assignment to re-brand HP in Asia. The goal of the project was to portray business situations in Asia using local talent and locations (in China, Japan and Korea). The campaign grew to encompass numerous ads.
Agency: Hal Riney / Client: HP / CD: Dennis Lim
© David Katzenstein / Dashbe